The New Classic is the understated and tasteful debut album from Australian model and rapper Iggy Azalea.
Nah, just kidding. From the opening beat onwards, TNC is exactly as brash, garish and swag heavy as you would expect.
Having moved from New South Wales to Miami, Florida at the age of 16 to pursue her career; Azalea is clearly an ambitious and singularly self-confident individual but it’s also fair to say that she is not an especially adept rapper. In fact it might be more accurate to say that she makes Nicki Minaj look like Chuck D.
The album itself was cobbled together over two and half years and it shows. The beats are a curious mish-mash of bouncing trap and muted club jams of the kind that are probably littering Drake’s studio floor.
Lyrically wise however, Azalea’s worldview extends little further than YOLO-like exhortations to seize the day and a cupboard full of rap braggadocio. ‘Fancy’s basic beat and globe-trotting swagger comes across as a more conceited Ke$ha but there’s no payoff in terms of a fitting hook.
Swag aside, this is a record that is going to date faster than twerking and the Harlem Shake. The New Classic? Doubtful.