Interview: Prides

First up, this has obviously been a hell of a year for you guys.

Yeah,  we’ve been busy. It’s been good. It seems crazy to think back to what we were doing even just a year ago, so yeah, it’s been good.

You’ve been in various other musical projects before this. How did the three of you come together under the name Prides?

Me and Lewis have been in bands for 10 years now. We met at uni, started playing together. We’ve worked on different projects,  we worked at first as a two piece, then we got Callum involved to help us play live. Prides became off the back of that when we started playing together and started writing together, and that was it.

C: These guys needed some balls.

You’ve done a lot of remixes, which is something quite unconventional for a pop band. What inspires that, and how do you choose what to remix?

I guess that comes from our background, that we’re an electronic band, which lends itself to that. And because Lewis does all our production and we’ve been involved with different kinds of music. It just made sense that we challenge ourselves. It’s anything where we hear something in it that somebody hasn’t pulled out of it, like a hook line or something, something that gets you excited. It’s kind of like writing a tune, really, you get something, the seed of something that makes you think, wow, we could do this with it.

On the production side, when you’re writing a song, are you always just thinking, this is for the three of us, or do you have an eye on what you think will be big when interacting with an audience?

It’s become more and more about how people will react as an audience. It’s one of the things Callum brought to the table,  when we were working as the two of us it was very studio based,  it was really about what engaged with us. It was very insular. And then when Callum came along, we’d got him along to play live,  it developed that idea of writing songs that get people excited,  that got people engaged, so everything sped up a bit, pretty much!

Was there a moment when you realised this is something that can really have a mass appeal?

I don’t know if there was a moment. For us it was just about trying to write the best songs we can write. Certainly there was a point where we clicked and felt like we were really on to something, but only as far as our songwriting is concerned. Obviously it’s nice when it translates and other people get into it to, but you can never really count on that.

As we said, you’ve had a phenomenal year – you’ve had your first tour upgraded in venue sizes … Did you expect everything to come along as quickly as it has?

Not at all, it was our first UK headline tour, which was really exciting anyway, so to have places selling out and getting upgraded is beyond belief. I think we’re gonna have a lot of fun.

The biggest moment for you guys probably would be getting asked to play at the Commonwealth Games closing ceremony. How did that come about?

It was a weird one; Ally [McCrae], our manager called and said I’ve got a really weird request. It was Stuart Nisbett, the musical director for the games, who had heard our track Messiah and felt like it would fit the ceremony, and thought it would be a good match with what they were trying to portray and what they were trying to do, so obviously we were really flattered that he asked. Us being a new band coming out of Glasgow, it was a nice thing to be involved in, and obviously they wanted to push that idea of Glasgow being a city of new music, so were sort of poster children for that.

Do you have a Glaswegian band you think are not getting the attention they deserve yet, or you think are going to end up being gigantic?

Pronto Mama, we absolutely love them, they’re absolutely incredible, we’ve got fingers crossed that they’re going to do more and more stuff. And of course there’s our brothers in arms, Fatherson, who’re doing great just now. As always there’s great music coming out of Glasgow.

What are your plans next, then?

The big thing for us next is to get the album out, so we’re working towards that all the time and we’re nearly there. We’ve got the October tour, and then we’re going to try to get back over to the States, and just keeps things moving, keep busy, and, hopefully, beginning half of next year we’ll get the album out.

When will be hearing the next single?

Pretty soon, we’ve just shot the video for it last week, and it’ll be out before the end of the year.

Can you give us any insight as to what to expect?

It’ll definitely be the biggest video we’ve done. It’s not gonna be a song that people haven’t already heard – it’s one that people have been asking for us to release for a while.

What are you doing for the video?

It’s all done, and it’s all kinds of ridiculousness. I don’t think you’d believe me if I told you what we were doing for the video.

Do you have a dream of playing stadium shows with big props and lighting, a sort of Muse-style show?

I think everybody would like to do it. I don’t think you’re in a band without thinking, aw yeah, let’s get some pyro! We want wires, backing dancers, I want a costume change, at least … We’ll see.

How will you know when you turned into Spinal Tap?

[laughter] You never know.

[Ally Shaw]

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