Marvel Gets Rights for Spiderman from Sony Entertainment – Why the #Donald4Spiderman Campaign should be seriously considered this time

We’ve all heard the saying “third time’s the charm”. Well, the new deal between Marvel and Sony may finally make this clichéd phrase applicable to the case of the 3rd reboot of the Spiderman series.

Many who grew up with the Toby McGuire versions of the classic hero, Peter Parker, may have found themselves slightly confused by the almost immediate remake starring Andrew Garfield, following the underwhelming performance of Spider-Man 3. That is not to say Andrew Garfield did not make a good second Spider-Man in the The Amazing Spiderman.  This series actually follows a plotline much closer to the original comics and showed Garfield as a far less awkward and more comical Peter Parker.

To add to the pressures of what will be expected from a 3rd Spiderman reboot, The Amazing Spiderman 2 still underperformed both critically and financially. The information from the recent hackings of Sony’s database and E-mails also revealed that Andrew Garfield will likely not be returning in any future Spiderman projects.

In the wake of recent hacking scandals that resulted in the media criticizing Sony, they made a move that pandered to what the fan-base has wanted to see for a long time. People want to see Spiderman alongside other Marvel heroes like The Avengers. While this is a step in the right direction, it’s only a baby step. We’ll be waiting with baited breath to see how Sony will capitalize on this opportunity.

Now we are left to wonder: who will replace Andrew Garfield if he is truly leaving the project?

For some, the answer seems almost too obvious. The “#Donald4Spiderman” online campaign started as far back as 2010, when it was initially announced that Spiderman would be seeing a second reboot.

The campaign earned itself quite a notable online presence at the time. Glover landed a Comedy Central Special, Weirdo, and joked about the campaign. He also made an appearance in the show, Community, wearing a Spiderman suit.  The original Spiderman creator, Stan Lee, even offered his two cents on the matter, stating that “He’s a great actor. I’ve seen him and he’s terrific…anybody should have a chance to audition for the role. I certainly think he should have a chance to audition”.

Five years later, Glover completed his time on Community as the character Troy Barnes. Along with this he now has much more acting and writing credit under his belt.  He’s won Writer’s Guild awards for 30 Rock, executively producing his own show, Atlanta, and has received nominations for a couple Grammy’s under what is arguably his most popular persona, Childish Gambino. On top of that he has already voiced the first black Spiderman, Miles Morales, in the animated series Ultimate Spider-Man: Web Warrior.

Both Sony and Marvel have a great chance to break a streak of bad character remakes. Five years ago, the first black Spiderman may have been a bit harder to propose, and Donald Glover may have been an understandably risky choice as he was so fresh in the acting scene. Today, several comic series are making attempts to break the typical super hero molds such as a black Captain America, a female Thor, and an alternate Spiderman who was actually inspired by the internet campaign for Glover years earlier.

The campaign may be needed now more than ever to convince Glover to accept the role rather than for producers to accept him. Lately, this man of many talents has gained respect as a musician, writer, actor, and producer. His recent rise to stardom means a threat of taking different tracks than that of the Spiderman franchise.

This new direction would not only boost Sony and Marvels public relations by being the first to bring a newer, more diverse super hero to the big screen but this could drastically widen the fan-base for both The Avengers and the next standalone Spidey films. Glover would incorporate Gambino’s diverse fan base, as well as appeal to the long-running internet campaign.

The emails revealed some pretty intriguing ideas for potential directors including:  Brad Bird (Mission: Impossible 4), Don Hall & Chris Williams (Big Hero 6), Phil Lord & Chris Miller (Lego Movie), David Yates (Harry Potter), Edgar Wright( Scott Pilgrim), and James Gunn (Guardians of the Galaxy). Imagine Childish Gambino web-slinging through the streets of New York with the amazing video-game-esque cinematography of Edgar Wright!

The bottom line here is that this deal is a great step in the right direction for the beloved Spidey’s revival. Donald Glover has proven himself as not just an actor but as a dynamic artist. Both Sony and Marvel have the opportunity to follow the footsteps of modern comic books and break the mold of the typical super hero.

This is the ultimate chance to bring back the #Donald4Spiderman campaign. And while we’re on the topic of series reboots and truly breaking the mold for heroes, qmunicate is with Donald on this one: #MichaelCera4Shaft! Because that would just be fantastic on so many levels.

[Jonathan Theodore]

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